Once a friend of mine showed me a webinar on web design, and since then I’ve been in business! I was hooked in web design by the presence of a large amount of logic, psychology and, in principle, the very fact of such close interaction with a person. So I enrolled in web design courses and began to leave it with my head. This was the beginning of the path of a web designer.
After some time, I found out for myself a certain number of things that greatly impeded my development in the direction of web design.
Obstacles I faced
- Fear of a clean slate.
When I saw the open frame in Figma, there was a slight panic – how can a layout come out of empty space? Sometimes it did not work out quickly, a lot of time was spent on meaningless studying a clean frame.
- It is unclear what information to include on the site.
Despite the fact that there are a clearly defined task and theme, lack of content sometimes gets in the way. Having drawn my site in the form of simple figures that provide information about the location of objects on the site, I began to think about how to fill this site. This problem is similar to the blank sheet problem, because there is a complete misunderstanding of the task, and there is not enough content.
- Overload layout.
Equally with the fear of a blank slate is the opposite theme of overloading the layout. It is not always appropriate to use unusual grids and graphic solutions, flirting with fonts, etc. The client immediately feels that today the designer decided to try many new, not always having explanations, solutions. Most importantly, this is another reason that makes it difficult to calmly move towards meaningful design.
These are the three main problems that greatly impeded the process at the very beginning of my journey, sometimes demotivating.
The solution to the above obstacles
1. Fear of a clean slate.
In this situation, it helped me to carefully search for references. I sorted the found references from various topics: food sites, event sites, etc. And after starting to describe what common are the references, which are collected on the same topic. It is worthwhile to find references in the free mode in advance on the main topics of sites, so that later when you need to develop a site on a specific topic, you should not waste time searching for references. I tried to take references from the implemented sites so as not to make projects that would be unrealistic to develop.
2. It is not clear what information to fill out the site.
In most cases, this task will be solved by a correctly compiled and completed brief. Then the question with understanding the problem will disappear.
I also found a solution in the analysis of the found references. I set up tables in google docs, where I began to clearly describe what exactly is on the site:
1. Photo size
2. Text and number of characters
3. Filtering criteria
4. Information on the product card, on the product page, and in sorting.
Particular attention should be paid specifically to filtering because it is important in terms of the logic of the site. This analysis helps to more clearly understand the task and not to make a mistake with the choice of content. For each type of site, I made different tables, because landing requires much less content than an online store.
Having described the entire site in words, without rushing immediately for rendering, it is much easier not to get lost in the process.
3. Overloading the layout.
You need to remember that in designing a website, it’s important not a beautiful picture, but meaningful decisions so that each part of your layout can be supported by a logical explanation rather than abstract groundless arguments. It’s important not to set unrealistic creative goals for yourself – due to a lack of experience with quality to accomplish this in most cases will not work, it is better to do the fixing of simple things. The layout should remain clean in order to evoke pleasant associations from getting to know the product, and not distract the visitor to the site with “creative solutions”.
I can say that it is very important to devote a lot of time to develop and not to take long breaks, because constantly something new appears in the world of design, you need to have time to update your knowledge, put it into practice and make drop dead breakout mockups!
You can also read: